Product Creation
OUR MISSION
PRODUCT CREATION FROM IDEATION SKETCH TO PRODUCT SAMPLE
Granite Roots.ID is dedicated to transforming innovative concepts into market-ready products that combine exceptional design, trend-forward aesthetics, material innovation, and outstanding functional performance. Our holistic approach to product creation ensures that every step, from research to testing, is carried out with precision and attention to detail. By focusing on consumer trend research, full design process support, technical CAD expertise, and rigorous product development, we bridge the gap between creative vision and tangible results.
We employ a modern suite of industry-leading tools, including Adobe Illustrator, Affinity Designer, Fusion 360, and Rhino, to bring even the most intricate design concepts to life. Our process is further enhanced with Pantone color specifications, ensuring consistency and vibrancy across all materials and designs. Additionally, we provide access to world-class trend forecasting, runway and tradeshow insights, and market analysis to keep your product ahead of industry demands. Whether you’re developing your first product or refining an established portfolio, our technical expertise and market knowledge empower your brand to create products that resonate deeply with consumers, deliver superior performance, and succeed in an ever-evolving market.
Macro Trend Analysis
We analyze global and industry-specific trends to provide actionable insights that drive innovation and consumer relevance. This ensures your product stays ahead of market shifts and aligns with customer demands.
Color MATERIALS AND SURFACE Trend INSIGHTS
Our team identifies emerging color trends and integrates them into your product’s design to enhance visual appeal and market positioning. This ensures your product captures attention and remains desirable across diverse markets. We forecast material and surface design trends, aligning your product with cutting-edge aesthetics and functionality. By staying at the forefront of innovation, we help your product stand out and drive consumer interest.
Digital Sketching and Drawing
From initial concepts to detailed renderings, our digital sketching capabilities bring your product vision to life. We ensure that every design element reflects your brand’s identity and values.
CAD Creation in Adobe Illustrator
Utilizing industry-standard tools, we create precise CAD drawings to streamline the design and manufacturing process. This ensures consistency and clarity across all phases of development.
Colorway Development
We craft unique and market-aligned color palettes to enhance your product’s appeal and align with your target audience’s preferences. Our process ensures your product resonates visually and emotionally.
Outsole Design
We design innovative outsoles that blend performance, comfort, and aesthetics. Our team ensures that each design meets the specific functional and stylistic needs of your product. Using advanced 3D modeling and printing technologies, we create realistic prototypes to validate designs before production. This minimizes risk and accelerates the development process.
MODEL MAKING
We are able to create mockups, prototypes and virtual modeling capabilities allow for in-depth design evaluations and adjustments without the need for physical prototypes. We can tailor 3D models to meet your brand/industry needs.
Product Development Support
We provide hands-on support throughout the development process, aligning engineering specifications with your creative vision. This ensures that your product is both functional and visually compelling
Spec Sheet Creation
Our detailed spec sheets document every aspect of your product, providing clear guidelines for manufacturing and quality assurance. This reduces errors and ensures alignment across all teams involved.
Fit and satra Testing:
Ensuring a perfect fit is critical, and we conduct rigorous testing to refine product dimensions and comfort. This guarantees customer satisfaction and product usability. We leverage industry-standard testing protocols to validate durability, safety, and performance. Our SATRA-certified approach ensures your product meets and exceeds global benchmarks for quality.